What Is Reputation Management?

What is reputation management? Reputation management is the effort to influence what and how people think of a brand or person. Character is who you are. Reputation is who other people think you are. For all the effort and attention that we give to character, it’s reputation that really matters, especially in the business world.…

Have an Impact – For Yourself and Your Workplace

4924546 / Pixabay When starting a new job, most individuals begin with high hopes and expectations for the job based on the description and on talks with interviewers and employees. This initial engagement can remain or become disengagement quickly depending on several factors, including company culture. While some employees will become disengaged regardless, the individuals…

5 Quick and Actionable Marketing Ideas For Your Startup

Here, we will talk about five actionable, real world ideas you can use to kickstart your startup’s marketing campaign. Implementing the following steps is rather easy; while the hard part is the follow through. However, if you are persistent, you will see results quickly. Branding your business Branding is the first and most important place…

How to Create a Bestselling Brand Strategy

Copyright: rawpixel / 123RF Stock Photo When most people hear the word “branding” they think about fonts or logos. And while these things certainly are a part of branding, alone they won’t be enough to make your business stand out. The truth is, your brand represents the way your business makes people feel. It is…

Combining Online and Offline Marketing to Build Business Credibility

How to earn new clients for your small business with these brand-boosting suggestions geralt / Pixabay I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business. New clients are essential to the success of any business so make sure you…