Top 6 Digital Marketing Trends for 2019

Photo by rawpixel on Unsplash There’s no question, the digital marketing revolution is here — and it’s moving quickly. But with new technologies emerging every day, and digital advertising techniques changing in real time, it’s no longer enough just to keep pace. Staying ahead of the curve requires looking forward to what’s coming next and…

Why Smart Segmentation is Actually Individualization

OpenClipart-Vectors / Pixabay Segmenting, in its most basic implementation for email marketing, is the separation of a group of customers with different needs into subgroups of customers with similar needs and preferences. By doing this, retailers can better tailor and target its products and services to meet each segment’s needs. For marketers, segmenting email lists…

How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing

Image: PEXELS When Google launched Adwords back in 2000, it was a virtual cash machine, seemingly able to generate sales on demand. The pay-per-click model was an entirely new paradigm: any business could target any individual question, phrase, or keyword search with an inexpensive ad specifically tailored to it, paying only if someone actually responded.…