4 Social Marketing Tips for Small Business

TeroVesalainen / Pixabay 53% of small businesses say that Social Media Marketing is the number one source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page. Increase those leads with an active Social Media presence. Whether you aren’t posting enough, or you are posting the wrong…

4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed

If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall importance. This is the trigger that encourages readers or customers to take action. For example, ending a blog post by…

A Small Business Guide to Instagram Stories

Instagram Stories are a cheap and accessible way to connect with your followers and build your brand identity. An Instagram Story is a short clip, no longer than 15 seconds, featuring photos, video or a mix of both which disappears after 24 hours. With 250 million daily users, it has rapidly become the go-to source…

B2B Lead Generation Strategies You Can Implement Today

geralt / Pixabay Generating leads is a crucial marketing activity. More leads in the pipeline, more chances to make a sale. But lead generation isn’t as straightforward as it sounds. Proof that’s the case are the 63% of marketers who tag lead and traffic generation as their top challenge, according to HubSpot’s 2017 State of…